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UJIMA MEDIA AND TRAINING SERVICES

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There is a clear need to involve BAME communities and BAME led organisations. Working in partnership
will achieve better results and break the cycle of non-involvement and help to repair some of the
devastation caused to communities post austerity which has seen a lot of smaller well-networked community
organisations working with those who need it the most disappear. These factors have caused particularly
low income and BAME communities to be left behind as the gaps social mobility increases.

By working with Ujima and other BAME led groups we can not only work in partnership but achieve more
prosperity particularly around Apprenticeships and Training

· Employability, Training & Skills

Developing skills through placements at Ujima to gain experience, qualifications in employment or
development of staff and volunteers through qualifications. This can vary from Administrative work
to media courses to get people work ready.

· Engagement & Project Activities

Activities include projects to promote educational attainment. This includes introductory courses
to subjects, Citizen Journalism looking at aspects of journalism such as interview skills,
making a radio show, presenting, podcast making and social media.

· Promotions & Events – Media campaigns, Marketing and Publicity

Marketing and Publicity of courses at On-Air Advertising, website advertising and sponsorship of key shows.
Promotions of upcoming events at Weston College. Design and features of specialist radio programmes.
Making that podcasts using Digital Media available on Website. Features on engagement information days
to potential students, apprenticeships and applicants.

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